Partners
Institutions, sponsors, broadcasters, venues, and brands with whom we build lasting value.
U.S. Embassy · Ethiopian Diaspora Service · Nahoo TVSelected work
Campaigns delivered in the market.
Sports, media, communications, events, and product campaigns across Ethiopia and abroad.
Our practice
Five areas of experience.
Many assignments cross more than one category. Our role can include partnership, strategy, creative production, and field execution.
Sports marketing
Camps, tournaments, team travel, sponsorships, and live experiences that connect sport with community.
AND1 · Ethio Ballers · Lifan World CupATL marketing
Television, documentary, broadcast, press, and digital media designed to create broad market awareness.
TV commercials · Documentary · Broadcast productionBTL marketing
Direct activations that put products and messages into schools, neighbourhoods, events, and retail environments.
Sampling · School activations · Door to door promotionAdvertising
Creative materials that carry a consistent campaign message across physical and digital channels.
Banners · Posters · Roll up banners01
2 international toursInternational sports marketing · 2008 & 2010
AND1 Ethiopia Tours
Promotion and event delivery for AND1’s two visits to Ethiopia in 2008 and 2010.
Context
Each tour needed local partners, media coverage, venues, and coordinated arrangements for the visiting team and Ethiopian basketball fans.
Our work
Next Level worked directly with AND1, managing promotion, sponsors, media relations, venue preparation, guest arrangements, and local logistics. The two visits were planned and delivered as separate campaigns.
Outcome
Both tours brought AND1 to Ethiopian audiences through coordinated campaigns and live events.
Scope
Campaign strategySponsorshipMedia relationsVenue & logisticsEvent operations
02
10+ year partnershipYouth sports marketing · 10+ years
Ethio Ballers Summer Camp
More than a decade of promotion, parent communication, school partnerships, and annual camp delivery.
Context
The camp needed to reach families, explain its programme to parents, and provide a dependable experience for students each year.
Our work
Next Level has supported camp organization and promotion for more than a decade, handling outreach, parent communication, partners, and international school venues. The venue partnerships also introduced the host schools to participating families.
Outcome
Across the wider summer camp programme, participation has averaged more than 500 students per year for over five years.
Scope
Audience outreachParent communicationsSchool partnershipsVenue activationEvent promotion
03
Culture on screenBroadcast & production · Nahoo TV
The Coach Carlos Show
An interview programme featuring athletes, artists, entrepreneurs, and cultural figures.
Context
The show brought conversations about sport, culture, and achievement to a wider television audience.
Our work
Next Level coordinated programme development, guests, interviews, locations, filming, and publicity. Nahoo TV was the broadcaster and production partner; Blue Birds Hotel sponsored the project and provided a filming venue.
Outcome
Guests included Haile Gebrselassie, Betty G, Girum Ermias, and Ras Johnny. The programme extended Next Level’s work into recurring television production.
Scope
Program developmentGuest coordinationInterview productionLocation managementBroadcast partnership
04
U.S. Embassy meetingDocumentary & stakeholder communications · 2025
20 Years of Excellence
An independently funded basketball documentary presented to international stakeholders alongside proposals for community support.
Context
The film documented Ethiopian basketball and youth development work for international stakeholders considering scouting and community support.
Our work
Next Level independently funded and produced the documentary, presented it with additional proposals, and managed the subsequent stakeholder communication.
Outcome
The presentation led to a meeting at the U.S. Embassy with Public Diplomacy Officer Ryan Brandon and a discussion of possible support for future youth and basketball charity initiatives.
Scope
Documentary strategyProductionStakeholder materialsProposal presentationDiplomatic communication
05
20th anniversaryPress relations & event communications · 2025
20th Anniversary Press Conference
A press conference marking 20 years of the Coach Carlos Sports Enrichment Center.
Context
The anniversary brought the centre’s history and future plans to media, partners, and invited stakeholders.
Our work
Next Level organized messaging, invitations, speakers, press engagement, guests, and production. Tripolla Tours collaborated on the event, with sponsorship from Metropolitan Real Estate.
Outcome
The press conference gave media and partners a shared setting to discuss the centre’s two decades of work and its next projects.
Scope
Press conference strategyPartner coordinationMedia invitationsGuest managementEvent production
06
Distribution in 4 citiesProduct marketing & distribution
Tasties Market Reach
Snack promotion and direct distribution across Addis Ababa, Bahir Dar, Hawassa, and Jimma.
Context
Tasties needed product promotion backed by consistent availability in shops and local markets.
Our work
Next Level distributed Tasties in Addis Ababa, Bahir Dar, Hawassa, and Jimma, supported by retail promotion, field campaigns, and sports event sponsorship.
Outcome
Promotion and distribution supported product recognition and availability across four cities.
Scope
Direct distributionRetail visibilityField promotionEvent sponsorshipRegional market reach
Campaign portfolio
Campaigns across sectors and channels.
Product campaigns, school events, partnerships, and international team travel from our archive.
Showing 14 projects
01Partnership marketing · Two year engagement
Ethiopian Diaspora Service Partnership
A formal partnership created to connect visiting diaspora communities with relevant activities during Ethiopia’s summer season.
Next Level supported activities designed for the visiting Ethiopian diaspora through a two year partnership with the Ethiopian Diaspora Service. The agreement was signed with Ambassador Fitsum and created a foundation for coordinated outreach and seasonal visibility.
Partnership developmentCampaign promotionDiaspora outreach
02Sports travel & tournament coordination
International Team Travel
Complete international travel and tournament coordination for schools and sports clubs.
Next Level has organized international trips and tournament participation for clubs and school teams travelling to Dubai, Kenya, and Canada. The work connects sports programming with communication, group coordination, travel planning, and the practical support teams need to represent Ethiopia abroad.
International coordinationTeam travelTournament support
03Digital marketing · U.S. Embassy events
2025 Pro Camp Promotion
Digital campaign support for a prominent basketball development program connected to the U.S. Embassy.
Next Level produced digital marketing content and campaign visibility for U.S. Embassy programs, including the 2025 Pro Camp. The assignment used the agency’s basketball network and communication experience to connect the event with players, schools, families, and the wider sports community.
Digital campaignSports communicationCommunity reach
04Customer engagement · Lifan Motors
Lifan World Cup
A branded football competition designed for Lifan Motors’ leading customers.
Next Level organized the Lifan World Cup, a major football competition created for 32 of Lifan Motors’ top customers. The format transformed customer appreciation into a live branded experience, combining sport, participation, audience engagement, and company visibility.
Event conceptCustomer activationTournament delivery
05Product marketing · Snack category
Mix Max Chips Campaign
A product campaign that connected a snack brand with basketball culture and active audiences.
For Mix Max Chips, Next Level developed promotional activity that placed the product inside youth and sports environments. The campaign used recognizable basketball imagery and field communication to introduce the snack product in a locally relevant way.
Product promotionCreative campaignAudience activation
06School marketing · Sports & community events
International School Tournaments
Tournaments and carnivals that bring school communities together while giving host institutions meaningful public exposure.
Next Level has organized tournaments and carnivals with international schools including One Planet International School, Cambridge Academy, and Lebawi International School. These events created participation for students and families while positioning the schools as active, welcoming community destinations.
School partnershipsTournament productionCommunity events
07Television production & market promotion
Addis Chicken Campaign
A one minute television commercial supported by targeted outreach to businesses.
Next Level produced a one minute television commercial for Addis Chicken Processing PLC and followed it with a campaign introducing the company’s services to food delivery businesses. The combined approach linked media production with practical sales communication.
TV commercialB2B promotionMarket outreach
08Snack marketing & distribution
Tasty Foods Market Campaign
Sustained snack promotion supported by direct distribution and event visibility.
Next Level combined marketing with physical distribution for Tasty Foods products. Consistent field promotion, product availability, and visibility at sports events helped the brand remain present where young consumers and families gathered.
Snack marketingDirect distributionEvent visibility
09BTL activation · 60 schools
Mineral Water School Activation
A product introduction across 60 schools, reinforced by a public 5K activation.
The BTL campaign introduced a new flavoured mineral water product across 60 schools through direct marketing and branding at each location. A five kilometre run extended the campaign beyond the school network and brought the product in front of a much larger public audience.
BTL marketing60 school activation5K event
10Brand representation · Merchandise
Ballers Gear Brand Campaign
Digital and field based brand building for a basketball merchandise company.
Next Level served as a brand ambassador for Ballers Gear and organized an extensive campaign across digital and physical channels. The work connected merchandise visibility with basketball communities, retail environments, and the cultural credibility of the wider sports platform.
Brand ambassadorshipDigital marketingGround activation
11Product launch · Sampling & school activation
Sofi Malt Launch Events
A launch campaign built around participation, product sampling, basketball, and school communities.
Next Level organized major events to introduce Sofi Malt’s new product to the market. The activation combined sampling with school promotions, branded jersey giveaways, player engagement, and a basketball league that made the product part of an energetic youth experience.
Launch eventsProduct samplingSchool promotion
12Digital marketing · Editing & advertising
Katakit Digital Campaign
Digital campaign development created to strengthen product awareness and advertising consistency.
Next Level supported Katakit through digital marketing, creative editing, and advertising. The assignment converted brand material into useful campaign content that could be published consistently and introduce the products to a broader audience.
Digital marketingContent editingAdvertising
13National product marketing & distribution
Dada Juice Market Expansion
A market expansion campaign connecting product promotion with distribution across Ethiopia.
Next Level supported Dada Juice with a campaign designed to introduce the product, build demand, and expand physical reach. Visibility in sports and youth communities made the product relatable, while distribution carried the campaign beyond a single event or city.
Market penetrationProduct promotionDistribution
14Digital & door to door promotion
Amico Product Introduction
A combined digital and personal campaign introducing Amico products directly to consumers.
Next Level introduced Amico’s product range through coordinated digital marketing and door to door promotional activity. The approach paired broad online visibility with direct consumer contact, helping explain the products and create recognition at neighbourhood level.
Digital campaignDoor to door promotionProduct introduction
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